Learning to tell your story is more important than ever before. People are looking for a connection with their massage therapist & it needs to happen fast.
The biggest thing I have learned in my 16 years of practice is clients come to us for our skills; but they stay with us for the relationships we build.
One trick I learned early in my career is to find out your clients back story & see it aligns with yours.
I will ask the following questions.
- Where are they from?
- Where did they go to school/college
- What do they do for work
- If referred by a mutual friend or family member do you have a funny story to tell? Obviously keep it professional & isn’t being mean
If I can find any tie in between us it creates a little trust & then continue to build on that trust.
I have also found telling my backstory is a very important piece of building that trust. As a male therapist who works on youth athletes getting the trust of my clients parents is critical.
Here are 2 videos & a blog post on telling your story effectively.
Practice Makes Improvement 😊
Do you struggle using your back story?
Would you like to attract clients who value your work & you love to work with?
Join me September 21st 2016 as I teach a 6 month webinar focused on using your backstory to attract clients who value your work & you love to work with.
For more information contact me @ firstname.lastname@example.org