Massage Marketing 101: Tell Your Story To Stand Out Part 3 

Hello All! 

If you have been following along in this series we discussed in Part 1 the importance your back story, in Part 2 we put your back story + content creation to get your story out there. 

Today’s post is all about using your back story to create a niche market for your practice. If you truly want clients who value your work & you love to work with; serving a niche market is a must. 

Often I get pushback from Massage Therapists when talking about niche markets. They are worried about not having a big enough market share or being to exclusive & hurting people’s feelings. 

I remember feeling the same way until my former business partner & I parted ways. I wasn’t sure I was going to make it until I was referred a client who reminded me of why I loved my work. 

Seth Godin wrote a great blog post on niche markets. Here is an excerpt from his post. 

If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.”

Having a well thought out & developed back story will help your to attract your niche market & stand out from your “competition”. 

It will allow you develop a strong, loyal & stable clientele base who will value your work. These clients will pay more for your work & passionately refer their friends & family members. Many of them will become “partners” in building your practice. 

We often have this idea we need 1,000, 10,000 or more clients when in reality we only need 100 or 200 clients who value our work. 

Find your niche, serve it well & let your “competition” fight for the rest. 

In this video Gary V talks about niche markets around the 5 min mark. 

Action Steps

  • Take some time to write your backstory out
  • Search for trends in your backstory. Most likely these could be your niche markets 
  • Research your niche market to learn how to serve it the best 
  • Market to your niche market using your backstory as street cred 

Practice Makes Improvement 😊

Do you struggle using your back story? 


Would you like to attract clients who value your work & you love to work with?

Join me September 21st 2016 as I teach a 6 month webinar focused on using your backstory to attract clients who value your work & you love to work with. 

For more information contact me @ shawnsynergymt@gmail.com  

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